Main Duties & Responsibilities

1. Management Support

The PR & Communications Manager will be responsible for:

• Public Relations
  • Planning, developing and implementing public relations strategies and devising communications matrices
  • Liaising with, and answering enquiries from, the media, individuals and other organisations.
  • Researching, writing and distributing press releases to the relevant targeted media and stakeholders.
  • Collating and analysing media coverage, whilst providing reports on the coverage to relevant colleagues.
  • Assisting with writing and editing in-house magazines, case studies, speeches, articles and annual reports where appropriate
  • Preparing and supervising the production of publicity brochures, hand outs, direct mail leaflets, promotional videos, web content, photographs, films and multimedia programmes
  • Raising awareness of the charity and its work at local and national levels
  • Advising on consultation and engagement with students and assisting in the establishment of effective student feedback mechanisms working closely with the Student Experience Research Co-ordinator
  • Organising events including press conferences, exhibitions, open days and press tours where appropriate
  • Developing a new PR/Public Affairs Social Enterprise under the direction of the Union Manager
  • Using knowledge, expertise and research to identify new developments, trends and opportunities
  • Maintaining a working knowledge of legislative requirements and industry standards

   

• Union Marketing
  • Marketing the Union’s charitable objectives and its strategic planning. This will involve marketing the Union’s welfare and non-commercial departments
  • Devising a marketing strategy and plan for the Union as a charitable organisation enabling clear and informative communication of its Mission objectives
  • Ensuring that all materials and communications are bi-lingual and meet the required legislative standards
  • Providing support in the co-ordination of key events such as the AGM and arrivals activities
  • Line managing and supervising the work of the Sales & Marketing Co-ordinator

   

• Communications
  • Developing and co-ordinating a communications strategy
  • Supporting and co-ordinating the delivery of internal communication through appropriate channels
  • Co-ordinating Union communications across two campuses
  • Co-ordinating the Union’s external social media and oversee content production
  • Developing a staff intranet
  • Updating relevant information on the Union website
  • Assisting in the development a digital media strategy
  • Support the implementation of all key projects
  • Attending and participating in planning meetings with staff, stakeholders, contractors and clients where requested
  • Assist in communicating key messages to students from the University as appropriate and directed by the Union Manager
  • Providing administrative support to the SMT and Trustees as and when required
  • Working with the SMT to monitor and ensure Strategic Plan KPI reporting is implemented and communicated to the relevant stakeholder

   

• Customer Service Excellence
  • Co-ordinating the achievement of the Customer Service Excellence Award, working in conjunction with the Projects Assistant, staff and officers

   

• External Accreditation
  • Under the direction of the Union Manager the co-ordination of relevant external accreditation schemes
  • Assisting the Union Manager in the co-ordination of Investors In People accreditation

   

• Community
  • Developing and updating the Community Webpage which will focus on community based events and activities
  • Working with the membership and surrounding community to recognise projects that have made a difference to the world around the Union and that can be considered for a Special Projects Award
  • Working with the officers and staff in the development of new community initiatives and projects

   

• Union Branding
  • Ensuring that the Union Brand Guidelines are adhered to
  • Supporting the development of brand materials

   

• Waterfront
  • Co-ordinating the final stage production of Waterfront or equivalent. In this they will work in conjunction with the printers, editorial team and departments where necessary
  • Co-ordinating the Editorial Board for Waterfront and managing the Waterfront contract for services.

   

• Fundraising, Alumni and Supporters
  The PR & Communications Manager will also:
  • Assist the SMT with writing proposals that could attract money, including applications for grants
  • Developing and implementing a strategy for individual and corporate supporter and alumni recruitment
  • Investigating funding and fundraising opportunities
  • Setting up a ‘Donation’ area on the Union website
  • Assist the SMT in preparing and giving presentations to existing and potential supporters

   

2. Relationship Management

The PR & Communications Manager will:

• Represent Swansea University Students’ Union to potential partners
• Facilitate and manage relationships with staff and clients
• Engage, inspire and manage student staff, monitor their performance and provide basic and relevant training where appropriate
• Provide and be committed to excellent customer service

3. Financial and Resource Management

The PR & Communications Manager will:

• Be mindful of any agreed expenditure and resource limits and be the budget holder as agreed of the relevant associated budgets.
• Be the line manager of the Sales & Marketing Co-ordinator
• Adopt a pro-active risk managed approach to activities
• Maintain documentation relating to all correspondence and transactions
• Work to successfully achieve KPI targets

4. Key Performance Indicators

The PR & Communications Manager will have the following Key Performance Indicators to monitor their success:

• Achievement of relevant Union Strategic Plan Objectives
• Evidence of Public Relations Strategy
• Successful Corporate Marketing Strategy and Plan established
• Improved local and national awareness of the Unions activities and campaigns through effective press releases, speeches or articles
• Established PR and Public Affairs Social Enterprise
• Development of Community Webpage and recognition of Special Projects Award candidates
• Evidence of ideas of new fundraising opportunities with all opportunities being followed up
• Evidence of Alumni and Supporter Donation Strategy including donation area on the Union website
• Organisational compliance with Union Brand Guidelines
• Effective application of legislative knowledge
• Achievement of Gold Status in the Green Impact Awards
• Successfully meeting of the targets contained within the Union’s Environmental Plan
• Agreed budgetary targets met

5. Other duties

The PR & Communications Manager will:

• Be the line manager for any relevant staff, interns and placements that are employed or hosted with the Union
• Be expected to attend meetings within the University and externally (such as the Arrivals Committee) as appropriate and directed by the Union Manager
• Carry out any other reasonable duty as directed by the Union Manager and/or Finance & Commercial Manager

The PR & Communications Manager will be mindful at all times of the overall mission and values of Swansea University Students’ Union, of Health & Safety at work legislation at all times, and of the Students’ Union Environmental and Ethical Policies & Procedures.

Application Form 

Word version