SHAG Week

The goal of SHAG (Sexual Health Awareness and Guidance) Week, which will take place multiple times throughout the academic year, is to promote sexual health, wellbeing, and informed decision-making among students. The campaign aims to raise awareness of safe sex practices, encourage STI testing, and foster open, stigma-free conversations around consent, contraception, and healthy relationships. 

Planned Actions 

• Termly Campaign Weeks: Each term will feature a dedicated SHAG Week, including pop-up stalls on both campuses. These stalls will provide free sexual health products (e.g., condoms, lubricant, STI testing kits) alongside educational leaflets and resources. 

• Social Media Campaign: A coordinated digital campaign will run across the Students’ Union platforms, engaging students with a mix of videos, infographics, and static posts designed to educate and spark discussion. 

• Awareness of Support Services: The campaign will highlight free on-campus sexual health services and promote the support available at Singleton Hospital Clinic. 

• Swipe Right Night: Following its success last year, Swipe Right Night will return for a second year as a key engagement event within the campaign. 

Measures of Success 

• Distribution Impact: Monitoring the number of information packs and sexual health products distributed through campus stalls. 

• Digital Engagement: Analysing cross-platform performance of SHAG Week content posted on the SUSU President and Swansea Students’ Union accounts. 

• Year-on-Year Comparison: Comparing campaign data against results from the previous academic year to identify improvements in reach, engagement, and impact. 

Progress to Date - August 

• The initial order of sexual health products has been placed and is currently en route to the Students’ Union. 

• Campaign week dates for the academic year have been confirmed and scheduled. 

Progress to Date - Competed - October 

• 70,000 views across @SUSUPresident and @swanseasu raising awareness for sexual health and awareness. 
• 400+ sexual health packs (with condoms, std kits, pregnancy tests, lube, and information packets) given out across Singleton Campus. 
• Boxes of sexual health products now available in JC's, Advice and Support Centre, Y Twyni ( Bay Campus ) and all SU office's. 
• We are hoping to replicate a pop up in second semester on Singleton and Bay Campus to share out all sexual health packs. 
• There is sexual health drop in's at the end of each Month on Tuesday's in the Advice and Support Centre ( Singleton) and Y Twyni ( Bay).