Union 101 - Increasing Awareness for the Union !

To boost awareness and visibility of the Student Union so that every student benefits from the full SU experience.  

Planned Actions: 

• Continue the Medr projects from last year to enhance the visibility and branding of the Students’ Union. This will involve close collaboration with our Graphic Design and Marketing teams to create a refreshed and more impactful SU presence. 

• Increase engagement and attendance at the SU Forum and Annual General Meeting by developing more interactive, inclusive, and engaging formats that encourage student participation. 

• Launch a year-long awareness campaign, starting with Freshers Week, focused on promoting the Union’s services, support systems, and opportunities to ensure students understand and access what’s available to them. 

• Develop a “You Said, We Did” campaign process to showcase how student feedback directly influences change within the Union, reinforcing transparency, accountability, and student voice. 

Measures of Success:  

• Sustained student engagement with the Students’ Union throughout their university journey. 

• Increased participation and interaction with officer-led campaigns and initiatives. 

• Improved response rate and positive feedback in the Students’ Union section of the National Student Survey (NSS). 

• Growth in Help Desk ticket submissions, indicating greater awareness and use of Union services. 

Progress So Far: 

• Actively collaborating across Union departments to enhance communication and streamline teamwork. 

• Establishing a forward-facing office space that brings together Events, Student Voice teams, and Full-Time Officers to foster closer collaboration and improve student engagement. 

• Developing a plan to increase the visibility of Stan the Swan as a memorable figure, using him as a key activation tool across Union campaigns and events to boost student engagement and recognition - integrating Stan into the branding across the Union (Fulton Outfitters).

• Started establishing the branding with the graphic designers - to create the videos.