This campaign aims to raise awareness of mental health during the festive period, while clearly promoting the support services available to students through the Students’ Union. It also seeks to encourage students to access these services and spread positivity and connection online throughout the holiday season.
Planned Actions:
- Post a piece of content each day during the first 12 days of December
- Promote available SU resources and support services across Instagram, website and TikTok platforms
Measure of Success:
- Campaign reaches at least 50% of the student body through social media engagement
- High online engagement, measured through social media likes, shares, comments, video views and interaction with promotional posts.
- Digital posts finalised and posted via social media
- Positive student feedback, gathered through surveys, showing improved awareness and knowledge of available services that are available to them over Christmas
Completed – December:
- Posted a video every day from the 1st December to the 12th December
- Included all the services of the union, promoting their services and giving information about closing times and what’s on
- Online content on both TikTok and Instagram got over 60k views.