The main aim is to raise awareness about mental health and suicide risks, while providing information and promoting the support available. Also focusing on reducing the stigma around seeking help, creating a safe space, equipping students with knowledge, and encouraging open conversations. Calling the campaign ‘All Jokes Aside, how are you?’
Planned Actions:
- Promote available mental health resources and support services across SU’s Instagram, website and TikTok platforms
- Develop and distribute an information guide on mental health, coping strategies, signposting to services and tips for supporting friends
- Engage students throughout Suicide prevention week to engage students and allow people to feel heard and open mental health conversations
Progress so Far:
- Coordinated with the Welfare teams in advice and support, including having conversation with previous officers about their past campaigns
- Had meetings with the welfare officer and marketing and comms team, as the campaign will be delivered online
- Identified key messaging themes and engagement points to help tailor posts and resources for maximum reach and impact
Measure of Success:
- Campaign reaches at least 50% of the student body through social media engagement
- Digital mental health posts finalised and posted via social media
- Positive student feedback, gathered through surveys, showing improved awareness and knowledge of available services and reduced stigma around mental health conversations
- Active engagement from students through comments, shared stories and interaction with online content during the campaign week