Objectives
The goal of Dydd Miwsig Cymru | Welsh Language Music Day is to celebrate Welsh-language music and promote its accessibility to students across the University. Delivered as an online campaign, the activity aims to showcase the diversity of Welsh artists and genres, encourage cultural engagement, and demonstrate that Welsh-language music is for everyone - including learners and non-Welsh speakers.
The campaign supports wider Welsh-language visibility objectives and aligns with national celebrations of Welsh music.
Planned Actions
Digital Campaign Delivery: Deliver an online campaign on 13 February 2026, aligned with the national celebration of Dydd Miwsig Cymru.
Curated Welsh Music Playlists: Create and share curated playlists featuring Welsh-language artists across a range of genres to appeal to diverse student interests.
Multi-Channel Promotion: Share campaign content through social media, Students’ Union channels, and student networks to maximise reach and engagement.
Inclusive Engagement: Highlight accessible ways for learners and non-Welsh speakers to get involved, including beginner-friendly playlists and contextual content.
Evaluation and Feedback: Monitor digital engagement and gather feedback to inform the development of future online cultural campaigns.
Measures of Success
Digital Reach and Engagement: Levels of interaction with playlists and campaign content across digital platforms.
Student Participation: Engagement from a broad range of students, including learners and non-Welsh speakers.
Welsh-Language Visibility: Increased presence of Welsh-language music across student-facing digital spaces during the campaign period.
Campaign Development: Insights gained to strengthen future online Welsh-language and cultural campaigns.
Progress to Date – In Progress (End of Term 1)
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Campaign planned for 13 February 2026 to celebrate Welsh-language music through an online-focused approach.
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Initial campaign concept developed, centred on promoting Welsh artists and musical diversity.
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Planning underway for curated playlists featuring Welsh-language music across multiple genres.